Reasons NOT to use Canva for your brand
Thousands of new business owners flock to Canva daily to create their business logo because it’s quick, free, and easy. That being said, any good logo is never quick, free, and easy.
Here are the top reasons why you shouldn’t use Canva for your branding…
Canva is a great tool for personal use, but definitely not for professional branding.
Canva is a great tool for personal use, but definitely not for professional branding.
The main reason is that Canva was not designed as a brand identity creator or logo creator. It's meant to be an easy-to-use tool that allows you to create designs quickly, without having to know anything about design or Photoshop. This makes sense--Canva was created by someone who wanted to make graphic design accessible to everyone! But if you want something that looks professional and helps you create a unique brand image (and maybe even register your logo), Canva probably isn't the right choice for you.
No Vector Files
Vector files are a more professional and long-lasting choice. Vector graphics are scalable and can be used for different sizes of print, while raster files (such as those found in Canva) will become pixelated if they're not resized correctly. You'll also need to pay more to create vector files because they require more time and skill than creating raster images like those found on Canva or Photoshop Express. However, for logos, it's worth spending the extra money on vector artwork because it will last longer than an image made from pixels, which may begin to degrade over time.
You can’t trademark your design
Trademarking is a legal process that allows you to protect your brand. It's important for any company looking to build a strong brand and image, but it's not something that Canva offers. You'll need to trademark your logo yourself if you plan on using Canva long-term--and even then, there are limitations as far as what kind of things can be trademarked by companies like Canva (which aren't actually companies).
Customisation is limited
Since Canva isn’t a professional design software it lacks many of the capabilities that Adobe Illustrator (the graphic design industry standard software) offers such as the ability to manipulate text.
It is important to work with professionals who understand how a logo can help your business grow
A logo is a visual representation of your brand, and it's important to work with professionals who understand how a logo can help your business grow. Logo design is a professional service that requires knowledge, experience, and skill. A logo isn't just an image; it's also considered a symbol--and symbols have meaning. Logos are more than just pretty pictures: they're symbols that communicate something specific about you or your company (or both).
Logo design can help you stand out from the competition by conveying key messages about yourself as an organization in an easily recognizable way; this gives potential customers confidence in what they're buying from you because they know exactly what kind of experience they'll get when dealing with you! You don't want people getting confused between two different companies who both happen to have similar logos! In fact...
Canva can still be useful for quick social media graphics or Instagram templates but you definitely shouldn’t be creating any form of branding on this software! Your business logo should be 100% original to help your brand stand out, not some template that looks the same as thousands of other businesses.
Ready to step beyond Canva logos?
We hope that this post has given you some insight into the world of professional branding. We know it can be daunting, but we also know that by working with the right people, you can make your brand come alive and do amazing things for your business. So don't wait any longer!
Get in touch today and let us help bring your vision to life! Simply fill out the enquiry form or send us an email through hello@studio12creative.co.uk and allow us to assist and help you achieve your business goals.
